Jason Taylor
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B2B Marketing

Why choose B2B Marketing for professional development?

It isn't surprising that a staggering 82% of our clients choose to continue their professional development journey with B2B Marketing.  

Our courses and workshops are:

  • 100% focused on B2B
  • Directed by industry-leading trainers with real-world experience
  • Up-to-date with courses on the latest hot topics such as ABM and GDPR
  • Covering the essential topics for core B2B marketing skills

For more than 12 years, B2B Marketing has been a pioneering force empowering B2B marketers to drive serious business growth. We provide business goal-aligned team marketing training solutions, ensuring the new breed of marketers is fully future-proofed.

The marketing renegades: Weird and wonderful career paths in B2B

"This is one of the best training sessions I've ever been on - and I've been on a lot!"

Marina Maciver, Marketing manager, Scottish Enterprise

The marketing renegades: Weird and wonderful career paths in B2B

Why it pays to invest in developing your team

Team development and training can sometimes feel like a box-ticking exercise. But let's forget the boxes and look at what really counts for your business. 

Investing in the right team training provides ROI in spades, across many fronts.

  • It improves team motivation, performance and results
    • Increased output
    • Increased efficiency and reduced costs
    • Accelerated results
  • It helps with employee retention
    • Reduce recruitment costs
    • Reduce induction costs

5 stellar examples of emotional storytelling in B2B marketing image


The average cost of recruiting and onboarding a replacement team member


The percentage of marketers looking to move jobs and rate training and development as important to their next role


The difference in productivity of happy staff members over unhappy ones

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