Privacy Essentials for Marketers Training Course

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About the course

  • Learn how to ensure your marketing strategy takes appropriate account of marketing and data protection laws and rules with this one-day data privacy and GDPR training for marketing course.
  • Learn from anywhere – choose whether you attend our courses Live Online or in person.
  • Our Classroom / Live Online option allows you to study your way, keeping travel and costs down to a minimum.
  • Successful completion of the course and included exam leads to the ISO 17024-certificated Privacy Essentials for Marketers (C PEM) qualification and 7 CPD/CPE points.

Training course outline

This one-day data privacy and GDPR for marketers training course covers the following key areas:

  • The main laws and codes of conduct for marketers.
  • The privacy considerations when building and maintaining websites, applications and digital marketing campaigns (including the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) 2018, the CCPA (California Consumer Privacy Act), the EU ePrivacy Directive and PECR (Privacy and Electronic Communications Regulations), and COPPA (Children’s Online Privacy Protection Rule).
  • These laws’ impact on marketing and your use of marketing tools, including analytics, referral programmes and list-building activities.
  • How to conduct effective market research/customer surveys, and use social media and email marketing while maintaining GDPR compliance.
  • Ensuring your digital marketing communications are GDPR compliant, including data retention schedules and what to do about legacy contacts.
  • Details on privacy notices and processing personal data.
  • Your role in preventing and recognising breaches and incidents.

What does this training course over?

  • Relevant laws and codes of conduct (including the General Data Protection Regulation (GDPR) and DPA 2018, the CCPA, the ePrivacy Directive and PECR, and COPPA), and how they affect marketers.
  • How these laws affect your use of marketing tools, including analytics, referral programmes and building marketing lists.
  • The privacy considerations when building and maintaining websites, applications and digital marketing campaigns.
  • How to conduct effective and GDPR-compliant market research/customer surveys.
  • How to use social media and email marketing channels effectively while staying compliant.
  • Details on privacy notices.
  • How to identify the most appropriate lawful basis for processing personal data, including collecting consent and establishing a legitimate interest.
  • The information that should be included in a DPIA (data protection impact assessment) for an advertising technology programme.
  • The main privacy considerations when setting up and maintaining a preference management system.
  • Your role in preventing and recognising breaches and incidents.
  • The communication you need to provide to customers after a privacy breach.

What’s included in this course?

  • Full course materials (digital copy provided as a PDF file).
  • The C PEM exam.
  • A certificate of attendance.

Course duration and times

Day 1: 9:30am – 5:00pm

Who should attend this course?

The course is suitable for anyone in a marketing role, particularly digital marketers, as well as those supporting marketers in privacy and legal roles.

Why choose IT Governance for your training needs?

  • We’re internationally recognised as the authority on the GDPR – our team introduced the world’s first certified GDPR Foundation and Practitioner training courses and the only ones that are ISO 17024-certificated.
  • We have trained more than 8,000 professionals on the GDPR.
  • Learn from anywhere – as a company that fully embraces flexible and remote working, we have adjusted our delivery methods to allow you to learn from anywhere. Our Classroom / Live Online delivery option enables you to attend either in person or online.
  • Trained by industry experts – our trainers are working consultants with years of practical, hands-on experience.
  • Pass first time or train again for free – we have trained more than 17,000 people and we’re confident you’ll pass with us first time. If you don’t, we’ll train you again for free.*
  • Choose the method that suits you – we offer classroom, instructor-led online, self-paced online, e-learning and in-house training options.
  • Access your training anywhere – all our course materials are provided as a digital copy, allowing you to access them anywhere and at any time. Documents will be made available 20 days before your course.
  • Business solutions to suit you – whether you’re a multinational wanting us to manage all your training needs or a small business wishing to boost your workforce skills, we offer a range of training solutions.


Start date Location / delivery
22 Nov 2021 Online

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