GDPR, PECR and Marketing

GDPR, PECR and Marketing

Whatever type of marketing you do, you need to be aware of the new
consent rules under GDPR as well comply with the Privacy and Electronic
Communications Regulations (PECR). The new E Privacy Regulation is also on the horizon. This full day workshop will consider all relevant laws and give you an action plan for compliance. Time will also be spent discussing real life case studies.

 
 
An excellent introduction to GDPR, especially for someone who is totally new to this line of work. What could have been a very dry presentation was enlivened with personal experiences and anecdote from
someone who was obviously at the top of his game.
“
KS, St. Joseph’s Catholic College

GDPR AND MARKETING
Personal Data
Article 6 conditions
New definition of Consent
Marketing without Consent
Profiling for marketing
Data Subjects’ Rights
Privacy Notices
Right to Deletion
 

PRIVACY AND
ELECTRONIC
COMMUNICATIONS
REGULATIONS (PECR)
When PECR applies?
Differences with GDPR
What is direct marketing?
Rules for each type of
marketing
Consent
Opt in and Opt Out
Soft Opt In
Marketing to individuals
Marketing to companies
Location based marketing
Email campaigns
Buying marketing lists
Information requirements
Suppression lists
Charities and marketing
 

OTHER ISSUES
Role of the ICO
Enforcement action and
lessons learnt
THE FORTHCOMING
E PRIVACY REGULATION
Key differences