About the course
IDM Professional Certificate in GDPR
This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.
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- During your Qualification in GDPR you will gain:
A solid working knowledge of the practical implications of the General Data Protection Regulation (GDPR) to help you avoid heavy fines and damage to your business' reputation
This Certificate programme was awarded the Memcom 2018 Best Training or Accreditation Initiative and has been developed in partnership with the DMA Legal Team, DMA Responsible Marketing Committee and the GDPR External Working Party.
This Certificate programme has been developed in partnership with the DMA Legal Team, DMA Responsible Marketing Committee and the GDPR External Working Party.
Module 1: Introduction to GDPR
- Understand how the General Data Protection Regulation (GDPR) affects processing outside of the EU
- Recognise how the GDPR was developed by EU lawmakers
- How will the law be enforced?
- Key definitions and scope
- The global scope of the legislation
- Who is affected by the Regulation and what are the responsibilities?
Module 2: The principles of GDPR
- The concepts behind the principle of Accountability
- What the principle of accountability will mean to your businesses
- The use of Data Protection Impact Assessments (DPIA) tools to measure accountability
- The role of the Data Protection Officer (DPO) to keep checks on accountability
- The importance of keeping records of processing activities
Module 3: The requirements for consent
- What valid consent is under the GDPR
- When organisations must use consent
- When consent is not appropriate
- Key practical changes to make to your consent statements
- How long consent lasts for
Module 4: Legitimate interests
- What is it?
- How to conduct the balancing test
- Relevant examples of use and risk mitigations
- Module 5: Automated processing, including profiling
- Definition and the 3 types of profiling
- What are the specific requirements and conditions?
Module 6: Individuals rights under GDPR and information to be given to data subjects under GDPR
- Right to object
- Access to data & right to rectification
- Right to be forgotten & right to erasure
- Data minimisation
- Right to data portability
- Article 13: Information to be provided where personal data are collected from the data subject
- Article 14: Information to be provided where personal data have not been obtained from the data subject
Module 7: Good data governance, data security and cloud computing
- Role of a Data Protection Officer
- Conducting a Data Protection Impact Assessment (DPIA)
- Conducting a Data Protection Compliance Review (DPCR)
- How to undertake risk minimisation measures
- Data retention
- Staff training
- Understand data security risks
- Ability to pursue confinement and data minimisation strategies
- What are the changes to contracts under GDPR ISO27001 overlap
- Cloud, computing considerations
- Mobile technologies
- Data leakage monitoring
Module 8: Action planning
- Preparing an action plan for pre-implementation
- Designing a ‘security aware’ culture
- Managing data in a structured way
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials.
This programme can be fully customised and delivered to your staff in-house. For more information visit www.theidm.com/corporate-training
While we make every reasonable effort to make the course content as up-to-date and relevant as possible, it should not be used as a substitute for legal advice. If you have any questions on how the GDPR affects your business you should seek independent legal advice. All views expressed are the opinion of the tutor or speaker and may not represent the view of The IDM.
The IDM Professional Certificate in GDPR is a self-contained course that you should expect to spend 120 hours of study to complete.
It includes exercises, downloadable tools you can use in your business, real-world examples and videos from legal and marketing experts in the GDPR.
Who is the programme for?
Data Protection Officers (DPOs) for marketing companies and senior marketing managers across private, public, not-for-profit, charity and Government sectors. All employees who are directly accountable for Data Protection within their organisations.
Benefits to the organisation
Non-compliance of the GDPR can result in fines of up to 4% of global turnover or €20m, whichever is the greater. Reputational damage could be worse as businesses lose market share and customer confidence.
Senior managers or DPO with a firm grasp of the technical and organisational implications of the GDPR and ePrivacy Regulation will help your business operate legally and confidently when the new laws come into force in May 2018.
Benefits to the individual
This Certificate programme, developed with the DMA, will give you the skills you need to deal with a wide range of Data Protection and Privacy challenges and give you the confidence to change your organisation to make sure it is operates within the law from May 2018 onward
Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.
For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.
For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.
Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.
Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.