General Data Protection Regulation (GDPR) – for the Marketer

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About the course

About this course

If you are a member of the CIM, click here to receive a discount on this course.

This easy-to-understand course takes an in-depth look at many of the key areas of the General Data Protection Regulation (GDPR) that have a direct impact on marketing including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more.

It highlights the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry – as well as exclusive advice directly from the Head of Marketing Communications at the CIM, James Farmer.

This online training course is split into 6 bite-sized modules:
  • Introduction and Background
  • GDPR for the Marketer
  • Definitions, Principles and the Law
  • Individual Rights
  • Consent
  • Information (Privacy) Notices
  • Audience

    This course is for anyone who works in the marketing industry and handles personal data in any form as part of their day to day job.

    The principles contained within this GDPR for the Marketer course apply to all levels within the marketing function.

    Objectives

    In this course you will learn:

    • The key differences between the Data Protection Act 1998 and the GDPR
    • What the key areas of the GDPR that affect marketers
    • About opt-ins, opt-outs, and consent regarding communications
    • How to keep people subscribed to your e-mail, text and direct mail campaigns
    • What marketers should do with their legacy contacts if they have relied on consent as their legal basis
    • How B2C and B2B marketing differs and the law around this
    • Know what legitimate interests means and what to do if you are not sure that legitimate interest applies to you
    • Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
    • Learn about the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists
    • What is meant by personal data and special category data
    • What data controllers and processors are
    • What the core data protection principles are
    • The improved rights for individuals
    • The new conditions for consent
    • How to ask for consent
    • The penalties for getting consent wrong
    • When and when not to use consent
    • Why organisations choose consent over the legal methods
    • How to ensure you get valid consent
    • What explicit consent is and the benefits of having it
    • How long consent lasts
    • Withdrawing consent
    • Consent and data profiling
    • What needs to be documented
    • The rules around obtaining consent from children
    • What information must be provided in a privacy policy
    • Who might be exempt from the requirement for privacy policies
    • How to make sure the privacy policy is accurate
    • What rights people have over the processing of their data
    • How to respond to subject access requests, an objection to processing, a demand to correct or erase data, or restrict its processing
    • The do’s and don’ts of automated decision making and profiling

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