GDPR & Data-Driven Marketing

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About the course

Not unsurprisingly data is at the heart of data-driven marketing; personal data that is.

The engine providing all this personal data is Surveillance. Every ‘pip’ and ‘squeak’ of the human race is now fuel for the data-driven marketers. On-line, mobile, in-store, social; every interaction has the potential to provide meaningful, useable marketing insight.

To succeed in delivering the results from your data-driven marketing strategies, you must be an expert program manager, multi-national legal guru and technical ‘know-it-all’! The pace of change is daunting, both technically and legally.

The ‘Hero Objective’ of this course is to learn how to continue to drive results from data-driven marketing under the new GDPR and ePrivacy Regulation.


Start date Location / delivery
29 Mar 2018 London Book now
17 Apr 2018 London Book now
30 Apr 2018 London Book now
22 May 2018 London Book now
27 Jun 2018 London Book now

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