General Data Protection Regulation (GDPR)

All forms of one to one marketing are affected by privacy legislation and the General Data Protection Regulation. New rules for processing personal data, profiling, consent, and individual rights will all need to be taken into account.

You will learn:
- How the new law defines personal data (Consumer and B2B)
- What constitutes “profiling”
- What individuals need to be told about processing for marketing purposes
- How consent will need to be obtained
- When data processors can be liable
- Coping with the new individual right to be forgotten
- What the database will have to store