About the course
Get a complete and up-to-the-minute briefing on data and privacy legislation and learn how to maximise your marketing’s potential while staying compliant and within the law.
You will learn to:
- Understand how data protection legislation affects marketing
- Use the right opt-out or opt-in to collect data fairly and lawfully for each channel
- Write permission statements that maximise permissions and prevent data erosion
- Manage consents and deal with complaints
- Future proof your campaigns by understanding forthcoming legislation